Selling your cafe is like selling any business, however cafes are often owner-operated and owners are working long hours and trading 7 days a week (sound familiar?). As much as you are busy, the time you now put in to selling your business will pay off.
Many café owners have already decided to sell, long before they put it on the market for sale. It is often best to sell when your business is ‘on the up’, or prior to your busy season. When selling for a good reason, you are often in a better negotiating position to get the best possible price for your sale. But, once the decision has been made to sell you should also make sure you get the business on the market ASAP to attract the largest pool of potential buyers.
No Agent Business have been helping private business sellers for years and have helped them save millions of dollars in commission. You pay us a small fee, which covers your advertising costs, and buyer enquiries go straight to you! We make it easy to market your business without paying any commission.
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There are probably many benefits of YOUR business, and you, as the owner, are the best person to text what they are! It’s best to begin advertising those benefits now while you’re keen to sell, before getting tired and disinterested in promoting it, and potentially devaluing the sale.
No one knows the business better than you but the first rule of thumb “It is the BUSINESS you are selling and NOT YOU!” Prospective buyers don’t want to hear how hard it is for you, or how hard it has been to get the business to where it is, or even how good YOU are! They want to know about the BUSINESS. So make a list of all the benefits of your Café. Things like:-
This is easy to do. Just list all the items that you have in your cafe, for example:
You may find that this has already been done in your financials. Some cafes also have certain equipment like a coffee machine that is leased, so these should be included on your list with any financial commitment details. Tip: Check with your accountant!